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Dr ANKITA SHARMA

MBA, PhD


BUSINESS AND MANAGEMENT BBA (NCR)
DELHI NCR CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach Marketing Intelligence & Planning 06-Jun-2023 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ANKITA SHARMA,DR. NAMAN SREEN,DR. KULDEEP BAISHYA
Title of Article Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach
Name of Journal Marketing Intelligence & Planning
Volume No
Issue No
Page No
URL https://www.emerald.com/insight/publication/issn/0263-4503
Date of Publication 06-Jun-2023
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
Sl.No. Type of Book Title Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter the 10th international communication management conference (icmc 2024) Can travel go virtual? Understanding factors influencing the consumers intention to travel in metaverse 18/01/2024 MICA Ahmedabad International
2 Conference Presenter the 10th international communication management conference (icmc 2024) Analysing the influence of social media on the rise of OTT Platforms: A Comprehensive Analysis of Violence, Crime Stories and Viewer Engagement 18/01/2024 MICA International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Applications of Python in business and management Christ University Delhi NCR campus Institutional 01/07/2023
2 Tech savvy educators:embracing digital tools for enhanced teaching and learning Christ University Delhi NCR campus Institutional 21/06/2023
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Best Research Paper Award Title: Experiencing The ?Switch?: Demystifying the Switching Behavior in the Indian M-Wallet Sector. Indian Institute of Management, Kozhikode 15 December 2020
1 Best Paper (runner up) MICA, AMA SHETH FOUNDATION 07 January 2019
1 "Market Master" Title Marketing Challenge - The University of Tennessee Knoxville MICA, AMA SHETH FOUNDATION 06 January 2019

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